Explore STL Parks

When designing the Explore STL Parks logo, I worked closely with the owner, Steph, who wanted a visual identity that reflected both her business and personal connection to the parks in the St. Louis area. As her business was rapidly expanding, she needed a logo that could represent her brand in a more "official" capacity, while also incorporating three key elements that were important to her: her family, the St. Louis Arch, and Elephant Rocks State Park.

To align with the brand's focus on families exploring the outdoors, I chose clean, legible fonts that would be easily readable for all ages. All of the elements were hand-drawn using an earthy, outdoorsy color palette to evoke a sense of adventure and nature.

Overall, the goal was to create a logo that felt adventurous and family-oriented while staying true to the essence of exploring the outdoors. By blending a readable font, an earthy color palette, and elements that symbolized both nature and family, the final design perfectly captured the spirit of Explore STL Parks.